TV Nova in Serbia is part of the largest regional television network Nova. It began broadcasting on March 25th, 2019, and has since become one of the most watched cable televisions in the country, aiming to offer the best entertainment and informative content to its audience, with a clear development strategy in the market.

The informative program, crafted by top-tier professionals, stands out in the Serbian media landscape, setting standards for independent and objective journalism.

It offers viewers a combination of the most popular original shows from Serbia and globally licensed formats. Additionally, the best serial and film programs are available to complement the channel’s offerings.

Viewers are treated to highly-watched global formats such as Survivor, quiz Joker, and show “Come Dine with Me”. One of the most influential political talk shows in Serbia “Utisak nedelje” which has been airing for over two decades, is part of the channel’s programming, along with the regionally popular satirical show “24 minuta sa Zoranom Kesićem”, morning and afternoon original formats.

TV Nova continues to innovate in broadcasting entertainment programs, creating the most appealing content for all age groups, including the leading digital regional music competition, IDJShow, in its program lineup.

Furthermore, the TV Nova audience enjoys some of the best series produced by United Media, such as Legacy, Black Sun, Bet Man and Stella.